medisafe - SCADpro x deloitee
Creating a secure, two-way channel of trust between healthcare providers and seniors.
ROLE
UI Designer & UX Researcher
Team
17 SCAD students
YEAR
2024
Our goal was to craft an intuitive platform that transforms the Medicare experience for seniors, fostering a dialogue with healthcare providers that empowers them to verify services, share their stories, and reclaim their peace of mind against fraud.
Timeline
10 weeks collaboration between SCADPro & Deloitte.
Background
The Problem
Engaging seniors in verifying their healthcare services is crucial for accurate payments and combating Medicare fraud. Seniors, however, are often targeted by scams and identity theft, despite educational efforts by agencies. A secure solution is needed to empower seniors to confirm services received without risking exposure to scammers.
Research
The research utilized interviews, surveys, and a cultural probe to gather insights into seniors' experiences with Medicare and technology. Interviews offered detailed perspectives, surveys quantified needs, and the cultural probe revealed daily interactions, collectively informing the design of a solution tailored to seniors' unique challenges.
Ideation
The ideation phase focused on brainstorming innovative concepts to empower seniors in managing Medicare benefits. Insights from research guided the exploration of design ideas, leading to prototypes that enhance communication and trust with healthcare providers.
Design
The design phase involved creating intuitive prototypes that prioritize usability and security for seniors. By incorporating feedback from earlier stages, we refined the interfaces to ensure clear communication and foster trust between seniors and healthcare providers.